Political Content Marketing for Elected Officials & Candidates
We help political leaders with authentic storytelling & custom tailored content strategies.
Here’s the problem…
You spent months earning the opportunity to serve your community…
Now, you’re too busy doing the job to deal with the target on your back.
And your opponents know it.
By the time you’re up for reelection, you’ll be fighting an uphill battle to combat years of misleading and disingenuous narratives created at your expense to undermine all your hard work and plant seeds of doubt in the minds of voters.
The fact is, campaigning never really ends. You must consistently defend your positions, respond to criticism, and reinforce your messaging with voters.
And you can’t wait until your term is up to get started.
What we do…
Expertly Crafted Voter Messaging
We believe in challenging the “tried and true” strategies in politics by designing simple, affordable ways to create positive, consistent, and meaningful connections with your voters requiring very little of your valuable time.
We focus on writing, publishing, scheduling, and distributing original articles, blogs, and social media posts for Republican elected officials. All you need to do is let us know what topics you want to cover and then review and approve the work before publishing.
We’ll take care of the rest.
Ghostwriting: We write original, full-length opinion pieces published to your blog & emailed to your contact list.
Social Media: We'll promote your content through your social media channels and configure your ad platforms to target hyper-specific groups of voters.
Content Management: Your custom content is managed in our file staging system, where you can quickly approve it or request changes.
Analytics: Each month, you'll receive a custom performance monitoring report with KPIs detailing how well your content is reaching voters.
What you get…
Strategically Tailor Your Communication
Refine your message based on what resonates with your voters.
Engage More Voters Consistently
Reach new constituents and build loyalty at a reliable and impactful pace.
Increase Voter Engagement and Loyalty
Enhance the frequency and depth of interactions, creating lifelong supporters.
How it works…
Deepen your understanding of your constituents by truly grasping their concerns, hopes, and needs. With this insight, strategically tailor your communication to resonate with your voters, ensuring consistent engagement and building lasting loyalty. Enhance your interactions across all platforms with a clear and potent message, focusing on key success drivers and KPIs.
By developing a sustainable communication system and monitoring your progress with clear data, you can reinforce your political brand and craft an authentic narrative that distinguishes you. Stay ahead in your political journey by embracing innovative tools like audio and video podcasts, and harness the immense potential of social media advertising. Position yourself as a thought leader, establishing credibility through well-articulated op-eds and blog posts that address pivotal issues.
After a brief onboarding process & kick-off session, we'll get to work composing your first batch of content.
Content is loaded into a file staging platform where you can approve it or request changes. we'll never publish anything on your behalf without your review and approval.
Approved content will be published to your blog (which we'll create for you) and distributed on a drip schedule via email and social media.
You can request new content any time by uploading a request to the staging platform or by simply scheduling a content planning session.
Case Study
Situation
PA State Representative Valerie Gaydos was the subject of an SMS smear campaign by HDCC centered on her school choice position. The meme included a grossly oversimplified mischaracterization of her school choice policies. She needed a way to address the criticism publicly while avoiding a direct, defensive stance that would legitimize the smear attempt.
Solution
Constituent Connect put Representative Gaydos back on offense by providing her with a multi-week content plan on the subject of school choice using a positive tone, a balanced, pragmatic perspective, and easy to read format.
Compose: We composed an original op-ed focused on the benefits of school choice with a balanced narrative of fiscal responsibility and equal opportunity in education.
Approve: Representative Gaydos used our content staging system to review and approve the op-ed, three summary blog posts, and 20 social media posts related to the issue.
Publish: We published the op-ed to Valerie's blog, instantly sending it to her contacts. The social posts were scheduled over 10 days, each one linking back to the op-ed.
Impact
Representative Gaydos was able to reach new voters and build loyalty at a reliable and impactful pace.
